Logo Illustration Stationary Stamps Postcards
The initial meeting, meant to be 30 minutes, lasted 5 hours [with karan’s stories stretching from the various corners of our planet]. Himalayan shepherd was to operate in spiti valley, kaza with hotel deyzor as it’s base station. We traveled with karanbir to kaza, experienced everything first hand.
Pepped and inspired, we began with a simple brief. To develop a brand identity reflecting karan’s passion and vision. A backpack, a dog, exotic mountain peaks had to be obvious. The shepherd stems from a human-like brand persona which we developed to create curiosity, to invite people into his world and build an emotional connect.