Gourmet Nine, a food theatre [Multi Cuisine Restaurant] approached our design agency with a simple brief- to develop and create the branding for them. We had to creatively-execute the idea of limitless possibilities [an abiding underlying theme of the brand] in the form of a logo design, food menu design, brand website and corporate stationery.
Logo design concept. We wanted to convey the idea of “limitless possibilities” with utmost clarity and simplicity. Upon developing various conceptual designs, a scribble captured our imagination. The letter “g” and numeric “9” put together drove the concept of “infinite” home. At the base, two bands were drawn depicting a shield for balance and class.