It had only been a week out of the basement office – where we started the company on a shoe-string budget – and into our newly renovated studio.
Nonetheless, we were excited.
We were asked to prepare a pitch presentation, like all the other agencies with this brief: We are creating an international boarding school on 20 acres of land with the name “Kimberley”.
Here’s what we came up with.
The brandmark (logo):
We created a typographic mark by playing with the letter “i” which symbolised individuality and intelligence. yellow added a sense of fun and creativity whereas a contrasting darker shade of blue delivered class, trust and tradition, making the equation complete.