Art direction and editorial design for their brand catalog to help them reach a new level of luxury.
LOCATIONS
Chandigarh, India & Melbourne, Australia
SCOPE
Art Direction · Photography · Editorial Design · Catalogue Design
INDUSTRY
Furniture Manufacturer & Retailer
the brief
Modernizing a Legacy.
After three decades of manufacturing excellence, Woods Decor needed a visual shift. The objective was to transition their market perception from a traditional furniture maker to a modern luxury brand, beginning with their definitive brand volume.
what we did
The Art of Reduction.
We directed the end-to-end photography, styling, and editorial layout. Moving away from crowded retail catalogs, we introduced a strict, magazine-inspired grid. By prioritizing negative space and tactile close-ups, we allowed the honesty of the materials and the skill of the craftsmen to command the page.
the result
The Definitive Artifact
A 40-page editorial volume that serves as an exhibition in print. It successfully repositioned Woods Decor in the premium market, delivering a highly structured brand experience that proves true luxury requires room to breathe.
