{"id":1384,"date":"2014-05-14T20:27:29","date_gmt":"2014-05-14T14:57:29","guid":{"rendered":"http:\/\/hdegree.co\/?p=1384"},"modified":"2019-09-28T16:58:54","modified_gmt":"2019-09-28T11:28:54","slug":"brand-strategy-design-chefs-gateway","status":"publish","type":"post","link":"https:\/\/hdegree.co\/brand-strategy-design-chefs-gateway\/","title":{"rendered":"Chefs Gateway"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1384\" class=\"elementor elementor-1384 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2747984 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2747984\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-344725be\" data-id=\"344725be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cb6cbc elementor-widget elementor-widget-image\" data-id=\"8cb6cbc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 29-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"525\" height=\"722\" src=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/poster-2-600x825.jpg\" class=\"attachment-large size-large wp-image-1390\" alt=\"\" srcset=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/poster-2-600x825.jpg 600w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/poster-2-250x343.jpg 250w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/poster-2.jpg 993w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6559d23\" data-id=\"6559d23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ec0882 elementor-widget elementor-widget-text-editor\" data-id=\"1ec0882\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 29-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Jagat Singh &amp; Sons Agencies (the client), a supplier to the horeca industry, approached us with a brief to help them expand with a b2c model in addition to b2b \u00a0activities.\u00a0This not only meant designing a great logo and brochure but identifying a brand strategy and a suitable name to become synonymous with\u00a0a full-fledged retail outlet.<\/p><p>Based on our extensive research and homework [including spending endless hours with the client, a pint in hand] we narrowed down the idea from a simple insight.<\/p><p>As a seller of the greatest gourmet food products in the region, used to prepare michelin worthy meals, we wanted to talk directly to the chef of the house. A passionate individual willing to go that extra mile for\u00a0\u00a0dinner time.<\/p><p>We wanted the brand to evoke a positive response and instantly connect to it&#8217;s target audience with a relatable persona. The brand name, chef&#8217;s gateway, symbolised all the emotions we wanted to drive home. the colour pallates, print design, materials used to execute carry bags and stationery were carefully picked for their earthy notes.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a46612 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8a46612\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f4903c0\" data-id=\"f4903c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc9179c elementor-widget elementor-widget-image\" data-id=\"dc9179c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"525\" height=\"212\" src=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/logo-2-600x242.jpg\" class=\"attachment-large size-large wp-image-1387\" alt=\"\" srcset=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/logo-2-600x242.jpg 600w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/logo-2-250x101.jpg 250w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/logo-2.jpg 601w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5ac42e\" data-id=\"c5ac42e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-456f3c5 elementor-widget elementor-widget-image\" data-id=\"456f3c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"525\" height=\"349\" src=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/stationary-600x399.jpg\" class=\"attachment-large size-large wp-image-1392\" alt=\"\" srcset=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/stationary-600x399.jpg 600w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/stationary-250x166.jpg 250w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/stationary.jpg 1000w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0531789 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0531789\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49c8a56\" data-id=\"49c8a56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d21be1 elementor-widget elementor-widget-image\" data-id=\"2d21be1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"722\" src=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/poster-600x825.jpg\" class=\"attachment-large size-large wp-image-1391\" alt=\"\" srcset=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/poster-600x825.jpg 600w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/poster-250x343.jpg 250w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/poster.jpg 993w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f851a81\" data-id=\"f851a81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ecc2ab elementor-widget elementor-widget-image\" data-id=\"6ecc2ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"874\" src=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/ad-november-2011-01-600x999.jpg\" class=\"attachment-large size-large wp-image-1468\" alt=\"\" srcset=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/ad-november-2011-01-600x999.jpg 600w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/ad-november-2011-01-250x416.jpg 250w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/ad-november-2011-01.jpg 709w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80f5fe9 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"80f5fe9\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a828048\" data-id=\"a828048\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-957a507 elementor-widget elementor-widget-text-editor\" data-id=\"957a507\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With initial success and positive response from customers, we worked closely with the client to develop a customer relationship programme. we coined it as &#8220;le cuisinier club&#8221; producing a loyalty programme kit equipped with a registration form, club card and membership details.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-663fcd4 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"663fcd4\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c3c7fb\" data-id=\"1c3c7fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7abdc95 elementor-widget elementor-widget-image\" data-id=\"7abdc95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"350\" src=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/loyaltyCard-600x400.jpg\" class=\"attachment-large size-large wp-image-1389\" alt=\"\" srcset=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/loyaltyCard-600x400.jpg 600w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/loyaltyCard-250x166.jpg 250w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/loyaltyCard.jpg 1200w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6501bfc\" data-id=\"6501bfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c1d654 elementor-widget elementor-widget-image\" data-id=\"8c1d654\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"525\" height=\"347\" src=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/carry-bags-600x397.jpg\" class=\"attachment-large size-large wp-image-1385\" alt=\"\" srcset=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/carry-bags-600x397.jpg 600w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/carry-bags-250x165.jpg 250w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/carry-bags.jpg 1400w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a878537 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a878537\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d92819\" data-id=\"5d92819\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ea1b6c elementor-widget elementor-widget-text-editor\" data-id=\"4ea1b6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A corporate website, for jssa, was also designed based on the new corporate brand image. It allowed for prospective customers, investors, traders and distributors to better understand and connect with the company.<\/p><p>Visit the\u00a0<a title=\"jagat singh &amp; sons agencies \" href=\"http:\/\/jssa.in\/\" target=\"_blank\" rel=\"noopener\">website<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c90c5d4 elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c90c5d4\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcc6c12\" data-id=\"dcc6c12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dec0505 elementor-widget elementor-widget-image\" data-id=\"dec0505\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/web.jpg\" class=\"attachment-full size-full wp-image-1393\" alt=\"\" srcset=\"https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/web.jpg 1200w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/web-250x166.jpg 250w, https:\/\/hdegree.co\/wp-content\/uploads\/2014\/05\/web-600x400.jpg 600w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Jagat Singh &amp; Sons Agencies (the client), a supplier to the horeca industry, approached us with a brief to help them expand with a b2c model in addition to b2b \u00a0activities.\u00a0This not only meant designing a great logo and brochure but identifying a brand strategy and a suitable name to become synonymous with\u00a0a full-fledged retail &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/hdegree.co\/brand-strategy-design-chefs-gateway\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Chefs Gateway&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":1389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[67,182],"tags":[187,263,152,188,93,269,267,266,255,268,85,189,270,265,264,198],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H Degree | Branding and design consultancy<\/title>\n<meta name=\"description\" content=\"Chef&#039;s Gateway -\u00a0Kitchen And Food Store is a decades old wholesale supplier to the horeca industry. Brief included identity, advertising and website.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H Degree | Branding and design consultancy\" \/>\n<meta property=\"og:description\" content=\"Chef&#039;s Gateway -\u00a0Kitchen And Food Store is a decades old wholesale supplier to the horeca industry. 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