{"id":827,"date":"2011-11-29T01:02:46","date_gmt":"2011-11-28T19:32:46","guid":{"rendered":"http:\/\/hdegree.co\/?p=827"},"modified":"2019-09-28T17:04:48","modified_gmt":"2019-09-28T11:34:48","slug":"wrapville","status":"publish","type":"post","link":"https:\/\/hdegree.co\/wrapville\/","title":{"rendered":"Wrapville"},"content":{"rendered":"

\"\"<\/a><\/p>\n

The client gave us a simple brief: a fast food joint that delivers healthy and happy, quickly. Wraps and rolls being the tasty culprits.<\/p>\n

After some initial rounds of hitting our head against the wall, the light-bulb moment happened over some land dispute on Farmville. We decided to make our product the star of the evening and the rest fell into place automatically.<\/p>\n

The idea reboots the image of wrap and roll into two tongue-in-cheek characters and their imaginary world. The idea grew organically instantly.<\/p>\n

Comics, merchandise and store branding followed later.<\/p>\n

\"\"<\/a><\/p>\n

Meet the stars: Wrap and Roll.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/p>\n

More comics.<\/p>\n

\"\"<\/a><\/p>\n

The menu.<\/p>\n

\"\"<\/a><\/p>\n

Menu option 2.<\/p>\n

\"\"<\/a><\/p>\n

Other options that were also under scrutiny.<\/p>\n

\"\"<\/a><\/p>\n

We used visuals and imagery in conjunction with the logo to portray a fantasy world. Here are two options out of which one was finalized.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Takeaway box.<\/p>\n

\"\"<\/a><\/p>\n

Indoor menu on location 2.<\/p>\n

\"\"<\/a><\/p>\n

Tee.<\/p>\n

\"\"<\/a><\/p>\n

The final logo.<\/p>\n

\"\"<\/a><\/p>\n

You can visit Wrapville on Facebook<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The client gave us a simple brief: a fast food joint that delivers healthy and happy, quickly. Wraps and rolls being the tasty culprits. After some initial rounds of hitting our head against the wall, the light-bulb moment happened over some land dispute on Farmville. We decided to make our product the star of the … <\/p>\n

Continue reading “Wrapville”<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[67,182],"tags":[187,321,255,115,85,140],"yoast_head":"\nwrapville<\/title>\n<meta name=\"description\" content=\"Brand and design consultancy, building better businesses for today's dynamic and disruptive markets.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"wrapville\" \/>\n<meta property=\"og:description\" content=\"Brand and design consultancy, building better businesses for today's dynamic and disruptive markets.\" \/>\n<meta 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